Undesirable
mechanical sounds and vibrations in automobiles due to structure-borne and
air-borne noises can lead to passenger discomfort and hamper the vehicle
durability. Automotive industry uses the Noise, Vibration, and Harshness (NVH)
material to reduce these noises and improve ride quality. The growing focus of
car manufacturer’s noise control in vehicles helps enhance the fuel economy,
reduce cabin sounds, and improve durability.
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The
demand for non-woven automobile NVH materials has increased owing to their
excellent properties such as lightweight, integrated production, and superior
water, oil, and diesel resistance. Automobile manufacturers are adopting and
implementing high-quality and durable NVH materials in their commercial and
passenger vehicles. Owing to stringent regulations and standards regarding
maintaining specific vehicle weights, especially for commercial vehicles in
North America and Europe expected to fuel the noise, vibration, and harshness
(NVH) material market.
According to an upcoming report by
BlueWeave Consulting, “Global Noise, Vibration, and
Harness (NVH) material Market, by Type, by Application, by Vehicle Type, by
Region, Growth Potential, Competitive Market Share and Forecast, 2015-2025” The
global Noise, Vibration, and Harness (NVH) material market is projected to grow
with a significant growth rate during the forecast period 2018-2025.
Rubber segment is projected to dominate the NVH market during the
forecast period 2018-2025. Rubbers provide optimum noise insulation, vibration
damping, and chemical stability Owing to the growing demand for quieter and
safer vehicles has led to an increase in consumption of automotive NVH
materials. Rubber provides noise absorption and vibration damping owing to its
unique physical properties of high density and consistency, it is accepted as
the ideal sound absorbing material in vehicles. The consumers are focusing on
vehicle performance in terms of speed, horsepower, fuel economy, comfort, and
NVH characteristics which affect their buying decision.
Asia-pacific was the leading segment in 2015 owing to abundant
availability of raw materials and cheap labor have led to the key global
manufacturers to set up their operating units and cater to the increasing
demand for an automobile in these countries. China is the largest producer of
cars in the world and has been witnessing substantial urbanization, on account
of high industrial and economic development. Furthermore, the changing
lifestyles and increasing disposable incomes have resulted in a rapid increase
in demand for passenger cars consumer preference towards vehicles with enhanced
ride quality, comfort, safety, and customization.
Companies such as BASF SE, Huntsman Corporation, 3M Company,
ExxonMobil Corporation, The Dow Chemical Company, and Sumitomo Riko Company
Limited, ElringKlinger AG, Unique Fabricating Inc., Rogers Foam Cooperation,
Avery Dennison, and W. KOPP GmbH & Co. KG. are the leading players in the
automotive NVH materials market.
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Companies, such as Panasonic Corporation, Mitsubishi Electric
Corporation, Samsung Electronics Co. Ltd., Johnson Controls International Plc,
Toshiba Corporation, Automotive Energy Supply Corporation, LG CHEM Ltd., and
BYD Company ltd, Ltd. are the key players in manufacturing electric vehicle
battery globally. In terms of product offerings, Panasonic Corporation and BYD
Company Ltd are the major players in the market, providing electric vehicle battery.
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