According to BlueWeave Consulting, the Global Hand Hygiene Market is expected to reach USD 9.03 billion by 2026 from USD 2.17
billion in 2019, at a CAGR of 22.6 % during the projected period. Rising health
concerns and the mounting popularity of the hand wash and sanitizer products
are expected to boost the overall hand hygiene market over the forecast period.
An increasing number of extremely infectious diseases such as Ebola, H1N1 as
well as COVID-19 and many others have caused in generating awareness regarding
benefits of health hygiene aspects. The eruption of a global pandemic COVID-19
has led to significant demand for hand hygiene products. More and more players
are now interested in entering this market due to tremendous opportunities
assuring ROI. The manufacturers promote awareness by celebrity endorsements,
promotional activities, and various health-associated movements to ensure
alertness among people about the essentials of proper handwashing practices.
Innovative packaging and distribution networks of liquid hand wash and hand
sanitizer have given a much-needed boost to the market.
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Hand hygiene products
include hand sanitizers, soaps, hand washes, and many more. Hand wash and hand
sanitizers are more pertinent in the market due to their ease of use,
convenient availability and effectiveness in killing harmful bacteria. Liquid
hand wash is a mix of fragrance, water, triclosan, detergent, and moisturizers,
which serve as a germ guard and keep away from infections. In contrast, hand
sanitizers contain a high amount of alcohol, which kills 99% germs after
rubbing it on hands. The consumers habitually use the liquid hand wash after
eating or before eating, preparing food, using the toilet, touching infected
things, etc. in their daily lives. The new variations, including herbal ones,
are being introduced by the manufacturers to penetrate the market.
The request for hand
hygiene products is growing due to the rising health consciousness amid
customers. Producers of hand hygiene products are ramping up their production
volumes to meet the increased demand across the world while many distillers and
brewers across the sphere are venturing into the production of hand cleanliness
products to meet the exponential market demand.
The Global Hand hygiene
Market is segmented into Soaps, Hand Wash, Hand Sanitizers, Lotion &
Creams, and others based on Product Type. The Hand Sanitizer segment is
anticipated to record the strongest growth during the projected period due to
easy availability, easy-to-carry smaller size and soap-like functioning and
effectiveness in killing harmful bacteria of hand sanitizers.
The Global Hand Hygiene
Market is divided into two parts- The residential segment and Commercial
segment based on End-user. The commercial segment is subdivided into Hospitals
& Health Centers, Educational Institutions, Hotels & Restaurants,
Corporate Offices Others (Commercial Areas such as recreational areas, Malls,
etc.), Industrial. The Commercial segment comprising hotels, hospitals and
others is expected to witness the most substantial growth during the projected
period. Other commercial entities such as educational institutions, corporate
offices, shopping complexes etc. are anticipated to increase the use of hand
hygiene products as a preventive measure. Overall, significant demand will be
raised from this segment during the projected period.
Hand hygiene has gained
prominence because of the prevalence of COVID-19 and other diseases. It has
become the most vital component of personal care, creating a lucrative market
for sanitizers and handwash. Moreover, governments and multiple health
organizations endorse the practice of maintaining hand-hygiene with the use of
hand-care products to avoid health issues amid the population. For instance,
the WHO and FDA have taken initiatives to spread awareness about hand hygiene
and the risks of not upholding the hygiene.
The lockdown has widened
and deepened the reach of social media, which is increasingly being deployed to
spread awareness about health and hygiene and endorse the products by
healthcare products companies. The giant companies such as Reckitt Benckiser
Group Plc and Hindustan Lever Ltd have launched hand hygiene awareness
campaigns on social media while promoting their products.
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Europe has dominated the
global hand hygiene products market with its largest share due to growing
consciousness about health and prevalence of pandemic. It is expected to
register substantial growth at modest CAGR during the forthcoming period. The
leading manufacturers of health and cleanliness products such as Smith &
Nephew plc, Unilever Group, Reckitt Benckiser Group Plc, and many more in
Europe have collaborated with WHO and undertaken initiatives for increasing mindfulness
concerning the health by running campaigns and promoting the use of
hand-hygiene products. The Asia-Pacific market is comparatively new lagging
behind North America and Europe, but it has tremendous growth potential and is
expected to record the highest CAGR during the forthcoming period. The market
growth will be induced by increased awareness & use of the products among
the population of large developing economies such as China, India & others
and robust favorable initiatives by government and private players.
The leading companies in
this market are Reckitt Benckiser Group plc, Procter and Gamble, The Himalaya
Drug Company, GOJO Industries, Inc., Henkel AG and Company, Unilever, Vi-Jon,
Chattem, Inc., Best Sanitizers, Inc., Kutol and others.
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